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2000 - Today |
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Consultant: ....UI Design, ..UI Strategy, ..Creative Direction
Urban Peacock Studios, Silicon Valley, CA |
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Creative backbone, strategic thinker, logically inclined, diplomatic and persevering
Expertise in Internet Product Application Design and User Experience Design Management. Specialty in easily visualizing multi-dimensional abstract concepts, simplifying
complex technical systems for real world users, and seamlessly integrating elegant visual design into UI solutions. |
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2000 |
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UI Design Director
Groundswell, Inc. Business Strategy Team, R&D Group of start up, Pleasanton, CA
Reported to Co-Founder/Chief Strategy Officer of start-up. Specialized in long term UI Design Strategy and R&D of multi-level, multi-industry enterprise portal infrastructures for B2B & CRM. Explored blue sky thinking, collaborated directly with Co-Founder & top tier engineers, to cut down ramp up time for future consulting projects by establishing a flexible yet customizeable framework system for future client engagements.
Other Projects: Ground Central Station Community portal; Luna Information Systems (Secure hosted application - Start Up) - initial UI product visualization of functionality; American Golf Corporation marketing snapshot; Centerbeam - UI design consultation. |
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1999 Nov |
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Sr. Creative Director
Biztro, Inc. Sr. Management team of start up, Santa Clara, CA
Reported to VP of Marketing. B2B Commerce sector. Worked directly with CEO, CFO, CTO & Product Marketing in articulating preliminary UI design roadmap strategy for information architecture of a windows centric business operations platform for small businesses. Managed outside design agency and in-house designers with corporate identity initiatives. Read more - Feb. 2000. |
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1999 |
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PSBN UI Design & Usability Impresario
PeopleSoft, Inc. PSBN / eBusiness Solutions Division, Pleasanton, CA
Reported to VP of Product Engineering/Product Development in a start-up like environment. Led the UI Design initiatives in analyzing, architecting, designing unifying & educating PSBN communities via information / navigation design storyboards in the creation of a personalized, portal structure used for internal resource management, incorporating customer personalization & merchant integration to create a complete user experience system.
Liaiason between multiple functional groups to ensure consistency in implementation and to promote a flexible template system approach towards design development. Collaborated with Usability & Content Specialists to develop UI Design Standards & Guidelines. Evangelized UI design processes and inter-departmental collaboration so as to make room for UI design early in the product development cycle. Managed third party design vendor relations. Read More: (05.04.99) (05.24.99) (05.25.99) |
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1997 - 1999 |
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Sr. Art Director
Intuit, Inc. Internet Production/ Central Engineering Division, Mountain View, CA
Reported to Executive Producer. Provided Design Direction and Leadership for complete navigational re-structuring of Intuit.com, Centralized Tech Support and numerous sub-sites. Goal was to foster consistency between main product groups creating a universal user experience for all Intuit Tech support customers. This effort was awarded 2 of the 10 Best Web Support Sites for 1999 by the Association of Support Professionals and Soft Letter, Danvers, MA.
This was an environment built on consumer brand recognition of individual products (Quicken, Quickbooks, TurboTax, ProSeries) versus a singular company image. Initiated first UI design template system to aid in future scalability & maintenance of site and new subsites. Managed team of in-house designers and third party vendors.
Other Projects: Quicken.com, Quicken Online Investment, BankNow, ProSeries, Human Resources, Centralized Customer Support, International, Quickbooks Registration, Finance Intranet, Privacy. |
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1995 - 1997 |
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Producer, Design Director
Tom Nicholson Associates, Inc., New York City, NY
In 1997, company was ranked "One of top 3 creative interactive firms in the world" by AdAge Magazine.
Reported to Tom Nicholson of this pioneering multimedia studio (now IconNicholson). Primary Project: Managed & Designed UI navigational and information structure for Thomas Register of American Manufacturers, a large scale product search engine. Collaborated with Engineers in Boston and in-house. Served as primary client contact to capture and communicate requirements. Extended initial 3 month contract to multiple contracts, eventually bringing in $250,000 in revenues in 1 year. Developed project budgets & schedules, consulted producers on design processes and resource allocation.
Developed concepts, information design storybards and written analysis. Directed team in overall look & feel of site based on Client needs, technical considerations, and testing on all browsers & platforms. Managed team of in-house designers and member of Sr. Management responsible for hiring new talent.
Other Projects: Major League Baseball - provided Design Management on tight schedule; Reader's Digest - Provided navigation consultation; IBM - provided navigaional test run insights during early stage of development. |
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1995 summer |
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Interface Designer
Voyager Company, New York City, NY
Reported to Creative Director of pioneering CD-ROM & multimedia studio. Summer Internship. Software Dept: Developed preliminary concepts & design for CD-ROM based on documentary film about Women Writers. Interactive Film Dept: Shot some video footage to be incorporated in CD-ROM and potential documentary (The Monks in NY). |
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1993 - 1995 |
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Graduate Film, pursuing an MFA
New York University, Tisch School of the Arts, New York City, NY
Writing, Producing, Directing, Cinematography, Acting, Sound Design & Mixing, Film Editing. Directing Mentor: Vojtech Jasny, Writing Mentor: Melina Jelinka.
Responsible for all aspects of film development & production. Produced several short films, projected budgets and managed all costs for cast & crew. All my films were shot on or under very tight budgets. I tend to have a focused, frugal shooting ratio of 3 to 1. This was achieved through concentrated time in pre-production and pre-visualization, to maximize efficiency during editing and post production. A valuable business lesson that has served me well throughout my career.
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1992 - 1993 |
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Freelance Designer
Artisan Talent Agency, Los Angeles, CA
Countrywide - Marketing Dept., California Federal Bank - Advertising Dept. |
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| 1990 - 1992 |
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Environmental Graphic Designer
Barry Howard Limited - Interpretive Planning & Designing, Malibu, CA
Reported to Barry Howard.
Primary Project: Mount St. Helens National Volcanic Monument, WA. Client: US Forest Service. Designed Interior Signage System & responsible for selection of all Photography, Typography and Imagery for Kiosks and Exhibits. Collaborated with Sr. Designers in creating feasible navigation pathways to educate visitors as well as in the selection of fabrication materials and techniques for governmental requirements. Created Graphics & Text Preliminary Design and Constructon Document Specifications for 2 Visitor Centers. Coldwater Ridge Visitor Services Center, and Johnston Ridge Observatory. Learn more.
Other Projects: Designed Company's Corporate Identity package including 4-color brochure; Daewoo Pavillion - Science & Technology Pavillion for Expo'93, S. Korea - Research & Conceptual Design; Steamtown National Monument; California Water Center; Sportstop; Treasures of the Nation.
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1988 - 1989 |
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Graphic Designer
Zahor & Bender, New York City, NY
Reported to Creative Director, Bruce Zahor. Assisted in design and production of Annual Reports, Corporate Identity systems and related print media with Sr. Designers. Primary Projects: Sequa Corporation, Polifly Financial Corporation, Stone & Webster. |
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1988 |
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1987 - 1988 |
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Editorial Art Director
The Cape Codder Newspaper, Orleans, MA
Reported to Managing Editor/Publisher of community newspaper. Liaison among editorial, art, typesetting and Business Journal departments. Re-designed monthly Business Journal. Responsible for creating clearly designed layouts & visualizations of editorial content for bi-monthly and monthly publications. Created illustrations and promotional designs as needed. |
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1987 Jan-Feb |
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RISD Wintersession Internship
Sussman/ Prejza & Company, Inc. , Santa Monica, CA
Reported to Environmental/Interior Designers & Architects. Assisted Designers with creation of comps and production work for Chicago Place Citadel architectural model and Harper's corporate identity. First exposure to a design studio outside of RISD. |
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T E A C H I N G : |
11/2002 |
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Artist in Residence, Guest Lecturer
University of Nebraska (Artist Diversity Residency Program), Lincoln, NE
Discussed concepts about Design processes; multi-perspective collaborations in product development in the high tech arena; Art, Film, Cultural and Artistic diversity utilizing existing artwork to springboard into thought provoking debates and introspection.
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6/1998 - 12/1999 |
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Interactive Concepts Instructor & MFA Thesis Advisor
San Francisco Academy of Art University, Graduate School, San Francisco, CA
Taught Interactive Concept Analysis, Information Architecture, Navigation Design, User Interface Design and Integrated Web Design Processes to graduate students.
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A W A R D S : |
1999 |
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1995 |
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Idea & User Involvement Award
Interval Research Corporation's International Interaction Design Competition, Palo Alto, CA
Winning Project - the Dialect Mirror. Our team represented New York University, Interactive Telecommunications Program (ITP), a program pioneered by Red Burns. Our team of 6 worked from January to July under the guidance of Prof. Sergio Canetti, to create a product which was an integration of software and hardware design dealing with audio. Our diverse disciplines provided our team with a multi-perspective edge in problem solving. Our targeted customers were acting professionals and students in the NYC vicinity.
ID Magazine Review, 1995.
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1975 summer |
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General Electric's Children's Art Contest
First place winner for middle school age group. Created a drawing dealing with energy efficiency alternatives for GE Corporation, Elmira, NY.
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1972 spring |
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E D U C A T I O N : |
1993 - 1995 |
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Graduate Film, MFA candidate
New York University, Tisch School of the Arts, New York City, NY
Writing, Producing, Directing, Cinematography, Acting, Sound Design & Mixing, Film Editing. Directing Mentor: Vojtech Jasny, Writing Mentor: Melina Jelinka.
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1993 summer |
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Sight & Sound, Intensive Filmmaking Course
New York University, Tisch School of the Arts, New York City, NY
Taught by Prof. Ken Dancyger. Intensive 6 week summer course during which our teams rotated crew responsibilites to create a film a week utilizing an Arri film camera and 16mm B&W reversal film. |
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1983 - 1987 |
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BFA (Bachelor of Fine Arts) Graphic Design
Rhode Island School of Design, Providence, RI
Conceptually rigorous, bauhaus inspired design program. Professors who have influenced my thinking as a designer and artist: Malcolm Grear (graphic form), Franz Werner (typography) , Aki Nurosi (color), Michael Rock (semiotics), Jazz musician Preston McClanahan (visual systems), Gerry Immonen (2D Design), Henry Horenstein (photography), Marilyn Rueschemeyer (sociology), Peter Olpe (pin hole photography). |
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1986 Jan-Feb |
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RISD Wintersession in Switzerland
Basel School of Design, Basel, Switzerland
Product Design & Pin Hole Photographic Investigations |
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1986 fall |
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Contemporary International Politics
Brown University, Providence, RI |
1986 summer |
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Introduction to Contemporary and International Relations
SUNY Albany, Albany, NY |
1985 fall |
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Beginning Hindi & Urdu
Brown University, Providence, RI |
1984 summer |
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Introduction to the Cinema
SUNY Albany, Albany, NY |
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C O N T I N U I N G ....E D U C A T I O N : |
2006 |
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dCamp Workshop for UI Designers
May 13 at Social Text headquarters, Palo Alto, CA
dCamp was
an unconference focused on design and user experience. An unconventional open forum which brought together primarily bay area UI industry folks. The idea - to foster conversations about the intersection of UI design, development, research, as well as the impact and flucuation of new technologies on the user experience, and anything else anybody wanted to talk about. |
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2006 |
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IIW - Internet Identity Workshop 2006
May 1 - 3 at Computer History Museum, Mountain View , CA
An open forum styled meeting of international folks involved in the Digital ID space focused on developing user-centric identity systems. This unconference space allowed us to learn, exchange ideas, hypothesize and contemplate future possibilities for a newly forming development environment which may change our online infrastructures. Sponsored by Microsoft, AOL, Novell, Liberty Alliance and CommerceNet. |
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2005 |
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Institute of Design Strategy Workshop
March 1, 2005, San Francisco , CA
A discussion with the top leaders in Design discussing the challenges for both designers and business managers in finding methods and frameworks for bringing the two groups together. Conversations involved ideas to meet this challenge suggesting there needs to be an increase both in business leaders' expectations of design and in designers' abilities to link the creation of user value to the creation of economic value. |
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2003 |
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RUP Training in Rational Unified Process Fundamentals
IBM Software course. RUP course reviewed methodologies to utilize for iterative development processes using adaptable frameworks for software development within the corporate environment. Earned Certificate of Completion. Taught by James E. Adkins, Sr. VP Rational Suites Group. Taken in March, while consulting at Charles Schwab, Inc., San Francisco, CA |
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1998 - 1999 |
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Intensive Leadership / Communications Seminars
The Landmark Forum & The Advanced Course, San Jose, CA
Business / community oriented lectures on advancing communication techniques within the realm of personal communities and organizational environments to foster greater listening skills, mutual respect and genuine collaborations. Leadership through self expression. |
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1998 |
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Management Training Classes
Intuit's Internal Management Training, Mountian View, CA
Taught by Intuit CEO, Bill Campbell to train Intuit management on best practices and team building for fostering positive & efficient collaborations within the corporate arena. |
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1992 |
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Camera Training for Cable Television
Public Access. 3 camera studio shooting for Public TV, camera operator training, Los Angeles, CA |
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1992 |
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Documentary Filmmaking Seminar
Taught by William Kronick. Analysis & Theory, Los Angeles, CA |
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1992 |
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Beginning Creative Writing: Short Fiction, Poetry, Drama
UCLA Extension Program, Westwood, CA |
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1991 |
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Instant Shakespeare: A Workshop
UCLA Extension Program, Westwood, CA
Involved physical and verbal interpretations of passages on stage. |
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1991 |
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Shakespeare: Scene Study for Actors & Directors
UCLA Extension Program, Westwood, CA
Involved text analysis & verbal interpretations. |
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1991 |
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Production Design for Film: The Vision of Language
UCLA Extension Program, Westwood, CA
Taught by Gene Allen & Jim Bissell. Involved: Script interpretation, conceptual rendering/ storyboarding, basic modelmaking. |
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C O N F E R E N C E S : |
2005 |
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2000 |
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Presenting Data and Information by Edward Tufte, San Francisco, CA |
2000 |
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1999 |
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1998 |
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1998 |
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WITI, Women in Technology International Conference, Santa Clara, CA |
1997 |
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P R O F E S S I O N A L ....M E M B E R S H I P S : |
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A D D I T I O N A L ....S K I L L S : |
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Creative backbone, strategic thinker, logically inclined, diplomatic and persevering |
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Strategic thinker, agile & solution driven, thrive on creating efficient yet customizeable results for complex systems, can easily visualize multi-dimensional abstract concepts |
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UI Design evangelist, passionate about creating multi-perspective collaborative development environments to foster greater creativity, innovation and efficiency |
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Adobe Illustrator, Adobe Photoshop, Dreamweaver, Quark Xpress, MS Office, some Final Cut Pro |
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Conceptual Power, dramatic use of imagery, visible language (semiotics), color |
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Studio/ field photography (35mm B&W); digital painting; film camera woman |
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Improvisational & dramatic acting ... comedy ... if the script is right :) |
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The logos represented on this page are here only to illustrate companies Kavita has worked for in the past. Unless indicated, these logos were not designed by Urban Peacock and no other association is suggested. The logos were gathered via Google's image search to provide you with a simple way to view Kavita's past employment history. |
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